Health in a Bag
Healthcare · 2026 · 1 Week
Health in a Bag
Reducing Pressure on Australia's Healthcare System Through Behaviour Design
Back to work
2026
1 Week, Service Jam
Healthcare, Behaviour Change
600K+
International students in Australia
53%
Unaware of how to use the system
48hrs
Average delay before seeking care

Context

International students arriving in Australia often assume the healthcare system works the same as their home country. Even when they have insurance, they are unaware of how to actually use the system. Many go directly to emergency departments for minor issues, continue working while sick, and let preventable issues escalate. This creates unnecessary pressure on an already overloaded healthcare system.

What We Found

Medicines have different names across countries. Pharmacies can provide basic care and medical certificates but are heavily underused. GP consultations are accessible but culturally unfamiliar. Taking a sick day early is seen as weakness in many communities.

System Thinking

I mapped the journey of an international student from arrival in Australia through daily life, social circles, shared advice, to moments of getting sick. A key pattern emerged: people rely heavily on their communities for guidance, and misinformation spreads quickly. One person pushes through illness, others normalise it, everyone delays care, and the system gets hit later, harder.

The problem is not lack of services. It is lack of awareness before people enter the system.

Concept: Health in a Bag

We designed a simple intervention using something everyone interacts with: grocery store paper bags. These bags become entry points for healthcare awareness, containing the Australian way of taking a sick day, when to visit a GP vs emergency, common medicine name translations, and local GP and pharmacy guidance.

Impact

This approach could reduce unnecessary emergency visits, encourage early intervention, improve healthcare literacy among new arrivals, and lower pressure on hospitals without adding infrastructure.

A bag can change everything. Whether life is easy or difficult here, everyone eventually goes out to eat. That is where we chose to intervene.

Reflection

Awareness is often more powerful than access. Systems do not fail at the point of use, they fail before that. Small, well-placed interventions can create large systemic impact.

More work