Service & UX Designer, Melbourne

Designing systems
that actually
work for people

Design touches every life that meets it,
whether they know it or not.
I try to keep it to the later.
Ashi Kaur
Melbourne, Australia
Ashi Kaur
Scroll
About

A designer who thinks in systems

This is Ashi. She loves thinking about people's problems and needs, and how they exist within an intricate web of infrastructure and movement.

She likes to think about touchpoints in a multi-scalar way: zooming all the way in to a single moment, and all the way out to the whole system.

She is a Melbourne-based designer, an emerging service designer, and she is proud to call herself: a designer and a problem solver.

Master of Design Innovation and Technology, RMIT University 2024. Bachelor of Computer Science and Engineering, DCRUST University 2022.

Service DesignUX ResearchSystems Thinking Behaviour ChangeFacility ManagementDesign Strategy FigmaRMIT 2024
Worked with DeloitteFMV Hakuna GroupCultured Kids Cuisine CrudcookDesign Buddies
Selected work

Case studies

Four projects across healthcare, sustainability, education, and infrastructure.

Experience

Skills, education
and work history

Assistant Building Manager2023 - Present
FMV, Melbourne
Managing over 600 stakeholders across multiple Melbourne buildings. Service design through the lens of infrastructure, where journey maps are lived, not theoretical.
Brand Strategist & DesignerMar 2025 - Present
Freelance, Melbourne
Designing and scaling a news-based Instagram platform focused on unbiased global perspectives. Brand strategy, visual identity, and content design.
Store Manager2022 - 2023
Lovisa, Melbourne
Supervised and coordinated customer service activities, improving customer satisfaction by 15%.
UX/UI Designer2022 - 2023
Crudcook, India
High-fidelity mock-ups for desktop and mobile using Figma and Photoshop.
UX/UI Designer2021
Hakuna Group, Netherlands
Designed solutions helping farmers learn Western farming techniques through app and website design.
Web Designer (Volunteer)2021
Cultured Kids Cuisine, New York
Built a cohesive design system ensuring visual consistency and usability across all touchpoints.
Collaborated with Deloitte2023
Melbourne Smart City Project
Proposed a public installation to reduce graffiti and encourage street art as part of the Melbourne as a Smart City initiative.
FigmaAdobe XDPhotoshopInDesign HTML/CSSMiroDesign Research Service BlueprintingJourney MappingPrototyping Design SystemsCo-design
How I work

A process built around real people and real outcomes

01

Discover

Deep research into the system, the people, and the context. I look for what is unsaid as much as what is said.

02

Define

Mapping the landscape: journeys, stakeholders, pain points, until the real problem becomes clear.

03

Design

Prototyping ideas that work across touchpoints, digital, physical, and human, tested with real users.

04

Deliver

Solutions designed for implementation, with operational and business thinking built in from the start.

Get in touch

Let's make something worth making

Open to service design, UX, and CX roles in Melbourne. Available for full-time positions, contracts, and collaborations.